Our latest video project for Bench, the omnipresent urban fashion brand, celebrates their new high summer clothing range called ‘Power and Glory’, which hits the high streets later this month.Our brief was to create a summery feel but reflect the edginess of the range, which is more trend driven and fashion focused than the main Bench lines. The challenge was to display both the men’s and women’s ranges, both very different from each other, in the same video.

We used David Barnes from Two Sugars to shoot the video which we filmed in a disused warehouse in central Manchester. All post production including editing and graphics were done in-house.

The video will feature on the Bench website, in online banners, in retail stores and on large screens at events, including Creamfields and Park Life, throughout the summer. What’s more Bench were so happy with the end result that they’ve also commissioned a behind-the-scenes ‘making of’ video for online use.

This is our second video project for Bench this year. In January we delivered a promotional video which focused on Bench’s global presence.

You can see the video in The Bench case study here.