We’re currently mid way through rolling out an online and print campaign for London Electronic Dance Festival (LED Festival). The festival, which is being promoted by AEG Live UK, a world-leading sports and entertainment presenter, takes place on Friday 27 and Saturday 28th August in Hackney’s Victoria Park. The campaign hopes to drive 50,000 people to the two-day event, which aims to become a major heavyweight dance show on the Summer festival calendar. The line-up includes David Guetta and legendary pioneers of electronica, Leftfield.
It’s great to be working on a major London festival event and a real coup that AEG Live UK has chosen to work with a Manchester-based company. Our long track record of working with major music and entertainment industry clients has obviously stood us in good stead. We hope our design approach will help to deliver a sell-out festival for them and we look forward to being there to witness the stunning line-up.
Our branding for the event was signed off back in March and the website is now live. The press campaign is running from now right up to the event in national media. We’ll also be producing all other campaign marketing collateral between now and August.
