We’ve just delivered an animated video for urban lifestyle company Bench, showcasing their story from humble beginnings in Manchester to their position now as a global brand. This is the third video that we’ve produced for the label since January 2008.

The creative solution uses the square full stop in the logo to create a digitalised world map with longitude and latitude coordinates representing Bench’s retail outlets and events. The three minute video will be used to communicate its wide global presence.

The video takes the viewer on a journey through Bench’s global empire, celebrating 20 years of heritage from its roots in Manchester’s music scene in the 90s. The project involved selecting and editing two decades worth of videos and imagery, which was then cut to music.

Emily Frazer, international marketing manager at Bench had this to say: “We wanted a video that highlighted our international reach and global presence. The result represents our history and major landmarks, in a cool and distinctive style that is reflective of our brand.”