The game has been created using the canvas element of HTML5 which allows us to use javascript to create the animation rather than using third-party software like Flash. This has the benefit of allowing the game to be played, without a plugin, across multiple javascript enabled browsers on devices including the iPhone and iPad (which don’t support Flash).

You can play the game at corporationpop.co.uk/xmas

Developed in partnership with Lighthouse, with funding from the Digital Film Archive Fund and the Heritage Lottery Fund, Lives at War is a virtual world presenting a fictitious Brighton street of the 1940s. The environment uses game mechanics to draw ‘players’ in to the lives and experiences of air-raid survivors, through a number of task-based activities.

Much of the content of the game has been developed with a group of school children aged 14 – 15 working with older people from Brighton who remember the war. Together they have visited museums, galleries and archives, participated in creative workshops, and investigated artifacts and archive films from Screen Archive South East.

We’ve been planning this project with Lighthouse for almost two years now so it’s wonderful to reach the point where we can finally show it off. When we first started scoping the game, browser based 3D worlds were in their infancy but as the project has developed so has the technology. But this process has been about so much more than the technology and one of the most rewarding aspects has been the involvement of the schoolchildren at each stage of the game’s development from researching real life experiences that drive the storyline to producing moodboards for the creation of avatars.

You can read more about the game in our case study and play the game at www.lives-at-war.org.uk

The launch takes place at Lighthouse in Brighton and is part of the month-long Brighton Digital Festival so if you’re reading this on the 19th and happen to be in Brighton this evening come along and say hello!

.

The aim of the app was to build relationships with young underwater fans and their parents in the run up to the launch of the centre on 1 July 2011. We created a Facebook application that allows users to upload images and text which are then posted to a competition viewing gallery.  The key to making the campaign a success is the ability to share, like and comment on the entries.  A bespoke content management system also allows administrators to moderate entries and view competition analytics.

Deadmau5 from Corporation Pop on Vimeo.

The Leadmill has a particular significance for Dom Raban, our MD. In the early ’80s he rented an office upstairs where he produced ‘Proper Gander’ a well-known fanzine of the time and documenter of the burgeoning Sheffield music scene. Later that decade The Leadmill became his first client as he embarked on a career as a self-employed designer producing posters for its club and gig nights.

Dom says: “Not only is this a great win for Corporation Pop but it’s also a very special project for me. The Leadmill was my social hub in the 80s and it’s great to see it entering the next stage of its history with an attitude just as young and fresh as it was back in the day. The only downside is it makes me feel incredibly old!”

Visit The Leadmill website.

Down at the Social are tasked with global PR and social media for the Merlin Entertainments Group attractions in Manchester, Berlin, Duisberg, Chicago and Dallas and have developed a cross-territory campaign searching for ‘MINIREPORTERS’. The campaign encourages parents and teachers to work with their children to create unique video and picture news stories and is being delivered through a facebook app which we’ve developed.

The application uses the same mechanic in each territory but is themed differently to reflect the local market.  Users upload a video or picture into the application via You Tube or Facebook, and can then view and vote on other entries in a gallery. The five entries with the most votes are then judged by a panel of experts before the final winner is announced.

We have developed a bespoke competition platform that enables multiple competitions held in different regions to reuse the same gaming mechanic. Administrators are then able to tailor content to each specific region by using the competition systems’ content management system. LEGOLAND Discovery Centres’ investment in a competition platform has significantly reduced development time, deployment costs and ongoing management time and costs enabling them to concentrate on the important work of engaging with their target audience.

View the MINIREPORTERS facebook app.

Working with the festival’s design team, Hudson Powell, we’ve built the site for this year’s festival. View the Underage Festival website.

View the Down At The Social website.

This will be the third campaign that we’ve produced for the group having also delivered Creamfields 2009 and 2010. Not only are we the only agency in the history of the festival to be re-appointed for successive campaigns but we’re also very proud that the 2009 and 2010 festivals were both sell-outs. In fact Creamfields 2010 was the fastest selling festival in the event’s 13 year history – selling out weeks before the event.

This year’s campaign will launch in March 2011 and roll out across a range of online and offline media between then and August 2011. We’re very excited about the creative approach (though sorry we can’t unveil it yet!) and are confident that it will contribute to another very successful year for the festival.

LATEST (28.02.11): We’ve just heard that following a three way pitch we’ve been appointed by Cream Group to deliver this summer’s Cream Ibiza campaign which will run between now and August across press, print and outdoor advertising, both in the UK and in Ibiza.

We spent a day down at Brazen Towers photographing the team in festive mood complete with baby Christmas puds. After airbrushing out said puds we then uploaded twelve photos to a Facebook gallery on a specially created Brazen facebook page. In the run up to Christmas twelve daily e-flyers invite players to log in to the page and tag the day’s image with their best guess as to the location of the sticky dessert.

At the time of writing we are on Day 4 of the campaign and its proving to be a great success. If you’re reading this before 16th December 2010 then there’s still time to enter the competition and win some great prizes. Just click here and guess where the pud is!