3hundredand65 is an amazing project in aid of The Teenage Cancer Trust, conceived on New Years Eve by Dave Kirkwood. ‘‘It is a response to the awful news I had that my good friend’s teenager had been diagnosed with cancer and would consequently be facing a year of invasive treatment,” explains Dave. That good friend was our MD, Dom Raban, so the project has a very special significance for Corporation Pop.

Taking place over the 365 days of 2012 the project uses Twitter in a unique exercise in collaborative storytelling. Every day a new storyteller contributes no more than 140 characters to the emerging narrative. Though the contributions are finely crafted, for the storytellers it’s an easy undertaking. Dave on the other hand has his work cut out providing daily illustrations to accompany each tweet.

“I’m a designer not an illustrator,” says Dave, “I’ve never taken a commercial commission for my drawings. I nearly lost my sight two years ago in a freak accident. Manchester Eye Hospital saved it, but I’m under the continuous threat of it going at any time. I started drawing at the Eye Hospital one day and couldn’t stop. It’s become a bit of an obsession so it’s my channel swim if you like, without all the effort.”

We’ve designed and built the website and will be designing a limited edition book, sponsored by GF Smith Papers and published early next year. We are also hosting the site – not something we’d normally mention but for the fact that on 23rd May twitter supremo Mr. Stephen Fry, who has an astonishing 4.3 million followers, will be contributing to the story so we’re preparing for a huge surge in traffic!

www.3hundredand65.co.uk

AppLearn create training tutorials for industry standard Human Resources software. HR software is usually a substantial investment for any company and to get a return on that investment it’s important that everybody within the company knows and understands how to use it. Applearn’s unique green-screen video based solution works by being embedded within the software, delivering return on investment by driving up usage.

To help them take their product to a global marketplace we have just completed a short animated film which explains, in easy to understand terms, the features and benefits of Applearn’s training tools. To emphasise the simplicity of the solution we’ve taken a bold 2D graphic approach, illustrating the concepts outlined in the friendly mid-atlantic voice-over.

We’ve also created their new website which was developed in conjunction with long-term Corporation Pop collaborator, Dave Kirkwood. The site is built on the WordPress platform and uses Brightcove’s powerful video hosting solution.

Yesterday (Friday March 2nd) BBC Radio 1 announced the lineup for this year’s Creamfields – the UKs biggest dance music festival – which takes place over the August Bank Holiday weekend in Daresbury, Cheshire. With David Guetta, Deadmau5, Tiesto, Skrillex and many more on the bill this year is likely to be yet another sellout.

We’re delighted that, once again, The Cream Group have chosen us as their design partners for the festival. This is the fourth year in succession that we’ve designed and delivered the campaign. You can see our creative for the teaser poster below or visit the Creamfields website.

In related news we’ve also been commissioned to deliver the 2012 Cream Ibiza campiagn which launches later this year – more on this soon!

In an uncharacteristic display of festive goodwill we have created a suitably seasonal game which allows you, the player, to bash us, Corporation Pop, on the head! With more than a nod to the ever popular Whac-a-Mole you can test your reflexes by trying to click on our avatars as they pop up from their snowy burrows. Your scores are entered on the Leaderboard and you can impress your friends by tweeting your success or posting to your facebook wall. We’ll be converting the highest score (achieved before 3rd January) in to pounds and making a donation to WaterAid.

The game has been created using the canvas element of HTML5 which allows us to use javascript to create the animation rather than using third-party software like Flash. This has the benefit of allowing the game to be played, without a plugin, across multiple javascript enabled browsers on devices including the iPhone and iPad (which don’t support Flash).

You can play the game at corporationpop.co.uk/xmas