From humble beginnings in 1989 Bench has grown to become one of the most widely recognised global fashion brands with a network of stores around the world and many more outlets through major retail chains.

To celebrate this success and over twenty years of the brand’s history Bench appointed us to create a video showreel and accompanying book. Both the showreel and the book are packaged in a custom box along with samples of Bench clothing. The package will be used by the International sales team to help win new business.

For the showreel we have used archive images, artwork and video clips overlaid with graphics to create an animated two-minute montage. Meanwhile the 24 page case-bound book contains spreads influenced by the video and additional sales and product information.

Emily Frazer, International Marketing Manager at Bench said: “Having worked with Corporation Pop on a number of projects including several campaign videos, they were a natural choice for this project. Over the course of four weeks, Corporation Pop were efficient, forward thinking and kept communications clear and frequent, making sure we were informed fully through every step of the process. The finished products looked great and were a brilliant asset to the brand to use internationally, and we will definitely be working with them again in the future.”

Its a little late in the day but we thought you’d like to know about a campaign we delivered last month for Deadmau5. In an English festival exclusive for 2011 LED (London Electronic Dance Festival) presented a one day festival in London’s Victoria Park which featured the world famous house music artist, producer and DJ. We produced all the campaign collateral which included animated web banners, press advertising, flyers, posters and in-store animated videos for the HMV chain. This follows our successful campaign for the first LED Festival which we delivered last year. View the in-store video.

Deadmau5 from Corporation Pop on Vimeo.

Chirstmas has come early for ASDA this year as we’ve produced a ‘look book’ showcasing their new 2011 Christmas range. The book was launched at the RSA Vaults in London on Tuesday 6th July and is a lavish 64pp case-bound production using holographic glitter and gun-metal foils, a green ribbon page marker and has a credit card usb stick (containing hi-res images of the products) housed in a wallet on the cover. The cover features a prominent ASDA snowglobe Christmas decoration which (in the absence of a real one) we modelled in Maya.

Beyond showcasing the products the book also introduces some of the producers behind the artisan cheeses, fine wines, meat and produce in store this year. As part of the campaign we also produced an invite to the launch and e-shot which was sent out to journalists.

As part of our long-standing relationship with the Cream Group we’ve just delivered this summer’s Cream Ibiza campaign which will run between now and August across press, print and outdoor advertising both in the UK and in Ibiza. The campaign features stylised typography and an abstracted 3D rendering of the iconic Cream logo.