Christmas has come early at Corporation Pop with the news that, following a three way pitch, we’ve been appointed by Cream Group to deliver the online and offline campaign for Creamfields 2011. Creamfields is the UK’s biggest dance music festival, which attracted capacity crowds of around 60,000 across the bank holiday weekend.

This will be the third campaign that we’ve produced for the group having also delivered Creamfields 2009 and 2010. Not only are we the only agency in the history of the festival to be re-appointed for successive campaigns but we’re also very proud that the 2009 and 2010 festivals were both sell-outs. In fact Creamfields 2010 was the fastest selling festival in the event’s 13 year history – selling out weeks before the event.

This year’s campaign will launch in March 2011 and roll out across a range of online and offline media between then and August 2011. We’re very excited about the creative approach (though sorry we can’t unveil it yet!) and are confident that it will contribute to another very successful year for the festival.

LATEST (28.02.11): We’ve just heard that following a three way pitch we’ve been appointed by Cream Group to deliver this summer’s Cream Ibiza campaign which will run between now and August across press, print and outdoor advertising, both in the UK and in Ibiza.

Textile recycling company I&G Cohen asked us to redesign their collection bags to entice six million households across the UK to donate clothing for Action for Children.

In response we created a bright, illustration-based clothing collections bag to raise awareness of the charity among families. Children can have a huge influence on whether their parents take part in clothing donations, so this became the focus of our concept, which uses a ‘coloured-in’ crayon typographic message in the shape of a t-shirt.

I&G Cohen offers kerbside collection services to charities as part if its Care2Collection scheme. It collects and recycles 300 tonnes of second hand clothing per week, avoiding landfill and textile waste.

We’re currently mid way through rolling out an online and print campaign for London Electronic Dance Festival (LED Festival). The festival, which is being promoted by AEG Live UK, a world-leading sports and entertainment presenter, takes place on Friday 27 and Saturday 28th August in Hackney’s Victoria Park. The campaign hopes to drive 50,000 people to the two-day event, which aims to become a major heavyweight dance show on the Summer festival calendar. The line-up includes David Guetta and legendary pioneers of electronica, Leftfield.

It’s great to be working on a major London festival event and a real coup that AEG Live UK has chosen to work with a Manchester-based company. Our long track record of working with major music and entertainment industry clients has obviously stood us in good stead. We hope our design approach will help to deliver a sell-out festival for them and we look forward to being there to witness the stunning line-up.

Our branding for the event was signed off back in March and the website is now live. The press campaign is running from now right up to the event in national media. We’ll also be producing all other campaign marketing collateral between now and August.

www.ledfestival.net

Following a four-way pitch, we are very proud to announce that we have been appointed to develop the national campaign for Creamfields 2010. The campaign will be promoted throughout the UK using a variety of tools including posters, press ads, flyers and online marketing.

Having delivered the Creamfields 2009 campaign this makes us the first agency in the history of the festival to lead the Creamfields campaign two years in a row. This year’s campaign will build on the distinctive graphics we delivered last year and we hope will help deliver another sell-out festival for our clients.

Laura Buckley, Senior Marketing Manager, at The Cream Group said: “We’re all really excited to be working with Corporation Pop again. It’s great to be able to develop an already strong working relationship. Their professional approach, attention to detail, commitment and creativity makes them an absolute pleasure to deal with.”

The campaign will go live in the Spring and run for six months.

Creamfields 2010 takes place across August Bank Holiday Weekend, on 28 and 29 August in Daresbury, Cheshire.

For last years campaign click here.