To celebrate this success and over twenty years of the brand’s history Bench appointed us to create a video showreel and accompanying book. Both the showreel and the book are packaged in a custom box along with samples of Bench clothing. The package will be used by the International sales team to help win new business.

For the showreel we have used archive images, artwork and video clips overlaid with graphics to create an animated two-minute montage. Meanwhile the 24 page case-bound book contains spreads influenced by the video and additional sales and product information.

Emily Frazer, International Marketing Manager at Bench said: “Having worked with Corporation Pop on a number of projects including several campaign videos, they were a natural choice for this project. Over the course of four weeks, Corporation Pop were efficient, forward thinking and kept communications clear and frequent, making sure we were informed fully through every step of the process. The finished products looked great and were a brilliant asset to the brand to use internationally, and we will definitely be working with them again in the future.”

Deadmau5 from Corporation Pop on Vimeo.

Beyond showcasing the products the book also introduces some of the producers behind the artisan cheeses, fine wines, meat and produce in store this year. As part of the campaign we also produced an invite to the launch and e-shot which was sent out to journalists.

This will be the third campaign that we’ve produced for the group having also delivered Creamfields 2009 and 2010. Not only are we the only agency in the history of the festival to be re-appointed for successive campaigns but we’re also very proud that the 2009 and 2010 festivals were both sell-outs. In fact Creamfields 2010 was the fastest selling festival in the event’s 13 year history – selling out weeks before the event.

This year’s campaign will launch in March 2011 and roll out across a range of online and offline media between then and August 2011. We’re very excited about the creative approach (though sorry we can’t unveil it yet!) and are confident that it will contribute to another very successful year for the festival.

LATEST (28.02.11): We’ve just heard that following a three way pitch we’ve been appointed by Cream Group to deliver this summer’s Cream Ibiza campaign which will run between now and August across press, print and outdoor advertising, both in the UK and in Ibiza.

In response we created a bright, illustration-based clothing collections bag to raise awareness of the charity among families. Children can have a huge influence on whether their parents take part in clothing donations, so this became the focus of our concept, which uses a ‘coloured-in’ crayon typographic message in the shape of a t-shirt.

I&G Cohen offers kerbside collection services to charities as part if its Care2Collection scheme. It collects and recycles 300 tonnes of second hand clothing per week, avoiding landfill and textile waste.

It’s great to be working on a major London festival event and a real coup that AEG Live UK has chosen to work with a Manchester-based company. Our long track record of working with major music and entertainment industry clients has obviously stood us in good stead. We hope our design approach will help to deliver a sell-out festival for them and we look forward to being there to witness the stunning line-up.

Our branding for the event was signed off back in March and the website is now live. The press campaign is running from now right up to the event in national media. We’ll also be producing all other campaign marketing collateral between now and August.

www.ledfestival.net

Having delivered the Creamfields 2009 campaign this makes us the first agency in the history of the festival to lead the Creamfields campaign two years in a row. This year’s campaign will build on the distinctive graphics we delivered last year and we hope will help deliver another sell-out festival for our clients.

Laura Buckley, Senior Marketing Manager, at The Cream Group said: “We’re all really excited to be working with Corporation Pop again. It’s great to be able to develop an already strong working relationship. Their professional approach, attention to detail, commitment and creativity makes them an absolute pleasure to deal with.”

The campaign will go live in the Spring and run for six months.

Creamfields 2010 takes place across August Bank Holiday Weekend, on 28 and 29 August in Daresbury, Cheshire.

For last years campaign click here.

A combination of high spec materials and processes have been used to create a custom-made sales presenter, holding more than 200 data sheets and 35 product swatches to showcase Tygavac’s world leading product range. The swatches range from breather foams at 3mm thick, to incredibly thin films and fabrics, all of which had to be secured into place and labelled. Each sample has been individually glued into position, heat-welded between two sheets of grey PVC which have then been screen-printed. 1,000 copies have been produced, which has involved the hand cutting and gluing of 35,000 individual samples.

This has been one of the print team’s most intricate and challenging design projects of the year. Combining cutting-edge techniques and materials with a meticulous hand finish has been vital to ensure the end result reflected the brand and product line. Tygavac’s offering is all about high performance and hi-tech materials so lasting first impressions are absolutely essential.

Matt spent the day with fellow attendees working collaboratively to produce a two colour poster which will be printed in a limited edition of 500 and given away at the Crafting Mass Production event on September 24th. Attending the workshop alongside Matt were Natt Hunter (Airside), Anna Gerber, Sara De Bondt, Anna Fidalgo, Crispin Finn, Sanky Sankarayya (All of Us), Lawrence Zeegan and fellow competition winner Holly Webber.

Matt had this to say: ‘I really enjoyed the whole process and appreciated learning a new skill from experts in the field. From proofing, cutting, pasting, overlaying to making a print on the press, letterpressing by it’s very nature makes you slow down and really think about what you’re designing.’

Here’s Matt getting to grips with letterpress: