Our latest video project for Bench, the omnipresent urban fashion brand, celebrates their new high summer clothing range called ‘Power and Glory’, which hits the high streets later this month.Our brief was to create a summery feel but reflect the edginess of the range, which is more trend driven and fashion focused than the main Bench lines. The challenge was to display both the men’s and women’s ranges, both very different from each other, in the same video.

We used David Barnes from Two Sugars to shoot the video which we filmed in a disused warehouse in central Manchester. All post production including editing and graphics were done in-house.

The video will feature on the Bench website, in online banners, in retail stores and on large screens at events, including Creamfields and Park Life, throughout the summer. What’s more Bench were so happy with the end result that they’ve also commissioned a behind-the-scenes ‘making of’ video for online use.

This is our second video project for Bench this year. In January we delivered a promotional video which focused on Bench’s global presence.

You can see the video in The Bench case study here.

We’ve just delivered an animated video for urban lifestyle company Bench, showcasing their story from humble beginnings in Manchester to their position now as a global brand. This is the third video that we’ve produced for the label since January 2008.

The creative solution uses the square full stop in the logo to create a digitalised world map with longitude and latitude coordinates representing Bench’s retail outlets and events. The three minute video will be used to communicate its wide global presence.

The video takes the viewer on a journey through Bench’s global empire, celebrating 20 years of heritage from its roots in Manchester’s music scene in the 90s. The project involved selecting and editing two decades worth of videos and imagery, which was then cut to music.

Emily Frazer, international marketing manager at Bench had this to say: “We wanted a video that highlighted our international reach and global presence. The result represents our history and major landmarks, in a cool and distinctive style that is reflective of our brand.”