From humble beginnings in 1989 Bench has grown to become one of the most widely recognised global fashion brands with a network of stores around the world and many more outlets through major retail chains.

To celebrate this success and over twenty years of the brand’s history Bench appointed us to create a video showreel and accompanying book. Both the showreel and the book are packaged in a custom box along with samples of Bench clothing. The package will be used by the International sales team to help win new business.

For the showreel we have used archive images, artwork and video clips overlaid with graphics to create an animated two-minute montage. Meanwhile the 24 page case-bound book contains spreads influenced by the video and additional sales and product information.

Emily Frazer, International Marketing Manager at Bench said: “Having worked with Corporation Pop on a number of projects including several campaign videos, they were a natural choice for this project. Over the course of four weeks, Corporation Pop were efficient, forward thinking and kept communications clear and frequent, making sure we were informed fully through every step of the process. The finished products looked great and were a brilliant asset to the brand to use internationally, and we will definitely be working with them again in the future.”

Back in July we won a three-way pitch to deliver a 30 second TV commercial for Warner Music. The commercial is now airing on UK TV channels and advertises the release of the ‘Creamfields 2011′ album.

The ad features an animated 3-dimensional version of the album artwork (which we also designed) overlaid over edited live-action sequences. The creative for both the album and the commercial is based on this year’s highly successful campaign design which we produced for the festival earlier this year.

At the time of writing the album is Top 10 in the UK Top 40 Compilation Albums!

Creamfields 2011 from Corporation Pop on Vimeo.

Its a little late in the day but we thought you’d like to know about a campaign we delivered last month for Deadmau5. In an English festival exclusive for 2011 LED (London Electronic Dance Festival) presented a one day festival in London’s Victoria Park which featured the world famous house music artist, producer and DJ. We produced all the campaign collateral which included animated web banners, press advertising, flyers, posters and in-store animated videos for the HMV chain. This follows our successful campaign for the first LED Festival which we delivered last year. View the in-store video.

Deadmau5 from Corporation Pop on Vimeo.

Our latest video project for Bench, the omnipresent urban fashion brand, celebrates their new high summer clothing range called ‘Power and Glory’, which hits the high streets later this month.Our brief was to create a summery feel but reflect the edginess of the range, which is more trend driven and fashion focused than the main Bench lines. The challenge was to display both the men’s and women’s ranges, both very different from each other, in the same video.

We used David Barnes from Two Sugars to shoot the video which we filmed in a disused warehouse in central Manchester. All post production including editing and graphics were done in-house.

The video will feature on the Bench website, in online banners, in retail stores and on large screens at events, including Creamfields and Park Life, throughout the summer. What’s more Bench were so happy with the end result that they’ve also commissioned a behind-the-scenes ‘making of’ video for online use.

This is our second video project for Bench this year. In January we delivered a promotional video which focused on Bench’s global presence.

You can see the video in The Bench case study here.