We’ve just completed a new social networking and e-commerce site for The Leadmill – the legendary Sheffield live music venue which is now celebrating its 30th year. As part of the contract we also undertook a complete rebrand producing a new logo and brand guidelines.

The Leadmill has a particular significance for Dom Raban, our MD. In the early ’80s he rented an office upstairs where he produced ‘Proper Gander’ a well-known fanzine of the time and documenter of the burgeoning Sheffield music scene. Later that decade The Leadmill became his first client as he embarked on a career as a self-employed designer producing posters for its club and gig nights.

Dom says: “Not only is this a great win for Corporation Pop but it’s also a very special project for me. The Leadmill was my social hub in the 80s and it’s great to see it entering the next stage of its history with an attitude just as young and fresh as it was back in the day. The only downside is it makes me feel incredibly old!”

Visit The Leadmill website.

We’ve been helping Manchester based PR and social media consultancy Down at the Social deliver a global social media campaign for LEGOLAND Discovery Centres.

Down at the Social are tasked with global PR and social media for the Merlin Entertainments Group attractions in Manchester, Berlin, Duisberg, Chicago and Dallas and have developed a cross-territory campaign searching for ‘MINIREPORTERS’. The campaign encourages parents and teachers to work with their children to create unique video and picture news stories and is being delivered through a facebook app which we’ve developed.

The application uses the same mechanic in each territory but is themed differently to reflect the local market.  Users upload a video or picture into the application via You Tube or Facebook, and can then view and vote on other entries in a gallery. The five entries with the most votes are then judged by a panel of experts before the final winner is announced.

We have developed a bespoke competition platform that enables multiple competitions held in different regions to reuse the same gaming mechanic. Administrators are then able to tailor content to each specific region by using the competition systems’ content management system. LEGOLAND Discovery Centres’ investment in a competition platform has significantly reduced development time, deployment costs and ongoing management time and costs enabling them to concentrate on the important work of engaging with their target audience.

View the MINIREPORTERS facebook app.

Now in its fifth year Underage Festival is a one-day festival exclusively for 13-17 year olds which takes place in Victoria Park, London on 5th August 2011.

Working with the festival’s design team, Hudson Powell, we’ve built the site for this year’s festival. View the Underage Festival website.

Down At The Social is the name for Manchester’s newest PR agency. The startup, formed by Daisy Whitehouse and Fiona McGarva, describe themselves as “a young, vibrant consultancy with clients to match” and they are already making a splash with a clutch of high profile client wins. We’d like to think that our dazzling branding and equally retina scorching website will help them on their way!

View the Down At The Social website.