News

Weymouth Tower Facebook app

May 15th, 2012

Category: | Applications |

We’ve just completed a facebook app for Weymouth SEALIFE Tower in Dorset. The tower is the latest addition to The Merlin Entertainment Group’s roster of visitor attractions.

The app, which uses our own Competition Engine to manage entries, encourages parents to submit photographs of towers created by their children. The photos are entered in to a gallery and then judged by a specialist panel. The lucky winner receives a SEALIFE Annual Pass and a chance to be one of the first to ride the tower. The Engine, which we’ve been developing over the last 18 months, provides detailed entry analytics and database management.

Social media activity is being driven by our friends Down At The Social. This is the latest in a series of facebook apps we’ve delivered in conjunction with Down at the Social. Last month we produced a ‘favourite buildings’ app for Legoland Discovery Centre Tokyo – our first experience of working with Japanese text!

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3hundredand65

May 7th, 2012

Category: | People | Print | Web |

3hundredand65 is an amazing project in aid of The Teenage Cancer Trust, conceived on New Years Eve by Dave Kirkwood. ‘It is a response to the awful news I had that my good friend’s teenager had been diagnosed with cancer and would consequently be facing a year of invasive treatment,” explains Dave. That good friend was our MD, Dom Raban, so the project has a very special significance for Corporation Pop.

Taking place over the 365 days of 2012 the project uses Twitter in a unique exercise in collaborative storytelling. Every day a new storyteller contributes no more than 140 characters to the emerging narrative. Though the contributions are finely crafted, for the storytellers it’s an easy undertaking. Dave on the other hand has his work cut out providing daily illustrations to accompany each tweet.

“I’m a designer not an illustrator,” says Dave, “I’ve never taken a commercial commission for my drawings. I nearly lost my sight two years ago in a freak accident. Manchester Eye Hospital saved it, but I’m under the continuous threat of it going at any time. I started drawing at the Eye Hospital one day and couldn’t stop. It’s become a bit of an obsession so it’s my channel swim if you like, without all the effort.”

We’ve designed and built the website and will be designing a limited edition book, sponsored by GF Smith Papers and published early next year. We are also hosting the site – not something we’d normally mention but for the fact that on 23rd May twitter supremo Mr. Stephen Fry, who has an astonishing 4.3 million followers, will be contributing to the story so we’re preparing for a huge surge in traffic!

www.3hundredand65.co.uk

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Spot the difference!

May 3rd, 2012

Category: | Branding | Company | Print |

Some say ‘imitation is the sincerest form of flattery’, others might say it’s blatant theft – you decide!

Below left is the design we produced for Cream’s ‘Easter Special’ in 2010. Below right is a poster for the 2012 ‘Kiddception’ tour promoted by hard house stalwarts Goodgreef. ‘Kiddception’ is an album mixed by Alex Kidd and the album artwork bears an even more striking resemblance to our original.

‘Flattery’ or ‘theft’ one thing is for sure – the hapless ‘designer’ responsible for the Kiddception album doesn’t deserve his / her fee. If that person is you and you’re out there reading this then do the right thing and donate it to charity.

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Applearn video and website

May 1st, 2012

Category: | Motion | Web |

AppLearn create training tutorials for industry standard Human Resources software. HR software is usually a substantial investment for any company and to get a return on that investment it’s important that everybody within the company knows and understands how to use it. Applearn’s unique green-screen video based solution works by being embedded within the software, delivering return on investment by driving up usage.

To help them take their product to a global marketplace we have just completed a short animated film which explains, in easy to understand terms, the features and benefits of Applearn’s training tools. To emphasise the simplicity of the solution we’ve taken a bold 2D graphic approach, illustrating the concepts outlined in the friendly mid-atlantic voice-over.

We’ve also created their new website which was developed in conjunction with long-term Corporation Pop collaborator, Dave Kirkwood. The site is built on the WordPress platform and uses Brightcove’s powerful video hosting solution.

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